For therapy practices, an effective social media presence is about far more than posting pretty graphics. It is about building trust with families, educating your community, and making sure that when someone needs occupational, physical, or speech therapy services, your practice is the one they find and choose.
Below you'll find practical tips on content, Google Business, short-form video and consistency, written by a licensed occupational therapist who creates marketing for therapy practices.
Courtney LynnHow OT, PT and SLP practices can rank in Google Maps: the right category, service-area setup for mobile practices, review scripts and HIPAA-safe replies.
Courtney LynnShort-form video ideas for OT, PT and SLP practices, why "sends" matter on Instagram, a simple filming formula and how to keep client privacy safe.
Courtney LynnEducational posts build trust before the first call. Where to find post ideas, a template for turning one parent question into a post, and what to avoid.
Courtney Lynn3 to 4 posts a week on one platform. What Buffer's study of 2.1 million Instagram posts found, plus a weekly rhythm a busy therapy practice can keep.
Book a free strategy call and we'll map out what your practice needs to stay visible and consistent.
