Marketing tips for therapy practices

Social media marketing strategies for occupational, physical, and speech therapy practices.

For therapy practices, an effective social media presence is about far more than posting pretty graphics. It is about building trust with families, educating your community, and making sure that when someone needs occupational, physical, or speech therapy services, your practice is the one they find and choose.

Below you'll find practical tips on content, Google Business, short-form video and consistency, written by a licensed occupational therapist who creates marketing for therapy practices.

Latest posts

Social Media Marketing for Occupational Therapists

Social Media Marketing for Occupational Therapists

Social Media Marketing for Occupational TherapistsCourtney Lynn
Published on: 26/10/2026

What OT practices should post, which platform to pick, how often to post, HIPAA-safe rules and how to turn followers into booked evaluations.

social media marketing for occupational therapists
Google Business Profile for Therapy Practices

Google Business Profile for Therapy Practices

Google Business Profile for Therapy PracticesCourtney Lynn
Published on: 09/10/2026

How OT, PT and SLP practices can rank in Google Maps: the right category, service-area setup for mobile practices, review scripts and HIPAA-safe replies.

google business profile for therapy practices
5 Reel Ideas for Therapy Practices That Parents Want to Share

5 Reel Ideas for Therapy Practices That Parents Want to Share

5 Reel Ideas for Therapy Practices That Parents Want to ShareCourtney Lynn
Published on: 08/10/2026

Short-form video ideas for OT, PT and SLP practices, why "sends" matter on Instagram, a simple filming formula and how to keep client privacy safe.

reels for therapy practices
Why Educational Content Works for Therapy Practices

Why Educational Content Works for Therapy Practices

Why Educational Content Works for Therapy PracticesCourtney Lynn
Published on: 07/10/2026

Educational posts build trust before the first call. Where to find post ideas, a template for turning one parent question into a post, and what to avoid.

educational content for therapy practices
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