Marketing for Occupational Therapy Practices, Built by an OT
Your practice is bigger than it looks online. We run your social media, Google Business Profile and local search so families, referral sources and future hires can find you, while you treat.
Built by Courtney Potenti, MS, OTR/L: 10+ years of clinical experience (COTA since 2013, OTR since 2018), and she still sees patients every week. Running marketing strategy for 14 therapy businesses, rated 4.6 stars across 13 Google reviews.
Social-OT is a done-for-you marketing agency for established occupational therapy practices, founded by a licensed OT with 10+ years of clinical experience who still treats patients. We handle your social media, Google Business Profile and local search, in plain language and in your practice's voice. It's not for pre-launch practices or anyone looking for guaranteed bookings.
Sound familiar?
You treat all day. At 8pm, the business is still waiting.
Sunday turns into "make the practice's posts" day. A staff member posts when somebody remembers. The feed says "We have openings!" for the third time this month.
And the families who need you? They're searching Google tonight. If your practice doesn't show up, they find someone else.
It's not a discipline problem. It's a systems problem.
What we do for OT practices
- A visibility plan built around your specialty.Sensory, feeding, hand therapy, home health, school-based, adult rehab. Your plan starts with what your practice actually does and who you want more of.
- Content in your voice.Reels, carousels and posts that explain what OT is in words parents and patients get, so you're not posting another "Happy OT Month" graphic.
- Google Business Profile and local search.Most therapy marketing stops at Instagram. Ours doesn't. We work on making you the practice that shows up when someone searches for care near them right now. Here's how Google Business Profile works for therapy practices.
- Comments and DMs answeredby a trained team member.
- A monthly report in plain language.What worked, what didn't, what we're changing.
- For growing teams:hiring content, a referral-partner outreach kit and a lead follow-up system.
Why an OT running your marketing changes things
You don't have to explain sensory processing to us. Or what a home health eval looks like. Or why "just post more" isn't a plan.
We do OT on your marketing. We look at the task, simplify it, change the environment and build a routine, the same way you would with a client. The result is a system that runs without your evenings.
Got an idea between patients? Send it as a quick voice memo. Our team turns it into posts, and builds spin-offs from the ideas that do well.
What practice owners say
- 167,000+ content views and 90,000+ people reached for one client
- 475,000 views in three months for an OT education brand
- Our longest client has been with us 5 years, built from zero and hands-off the whole time
Views and reach show people seeing your practice. They aren't booked patients, and we'll never pretend they are.
"Their content structuring is so matched as Courtney herself is an Occupational Therapist."
"Having someone with an OT background makes the process seamless!"
"I already tried a social media manager."
Yeah, we hear that a lot.
Most managers are great at pretty graphics and lost the moment you say "proprioceptive input." So you end up rewriting every caption, which means you're still doing the marketing. You're just paying for it too.
We start from the clinical side, then make it simple, so you're not rewriting captions at 9pm.
Not ready to hand it off? Grab 20 free fill-in-the-blank captions for therapy practicesQuestions OT practice owners ask
Do you only work with occupational therapists?
No. Social-OT was founded by an OT, and we also work with physical therapy, speech therapy, pediatric and multidisciplinary practices, plus OT-run courses and coaching businesses.
What do I have to do each month?
Very little. We use videos and photos you already have and send you ideas to film if you don't have any. Visibility and Growth start with a kickoff call. Get Noticed starts with a short form.
Will marketing get my OT practice more patients?
We don't guarantee patients or bookings. Nobody honest can. We make your practice easier to find and easier to trust, and we report what's happening every month in plain language.
Why does Google Business Profile matter for an OT practice?
Instagram mostly reaches people who already know you. Google is where families search for care near them when they need it. A complete, active profile helps you show up in those local results.
Is Social-OT right for a brand-new practice?
We're built for established practices that already have clients and want to grow. If you're pre-launch, start with our free caption swipe file and come back when you're ready to hand it off.
Last updated October 31, 2026