Marketing for Pediatric Therapy Practices That Parents Actually Find
Parents are searching at 11pm, worried and unsure who to call. We make sure your pediatric OT, speech or PT practice is the one they find, and the one they trust.
One pediatric practice went from 66 people reached on Facebook to 6,200 in a month after Social-OT started. Rated 4.6 stars across 13 Google reviews.
Social-OT is a done-for-you marketing agency for established pediatric therapy practices: OT, speech, PT and multidisciplinary clinics, including mobile and home-based practices. A licensed OT leads the strategy. We run your social media, Google Business Profile and local search so parents in your area find you and understand what you do.
Parents aren't looking for "pediatric therapy"
They're looking for answers.
"Will my toddler grow out of it?" "Is it normal that he won't eat anything green?" "Why does she cover her ears at every birthday party?"
If your marketing talks in clinical terms, those parents scroll right past you. If it talks the way they do, they save it, share it in the mom group and message you.
That's the gap we close.
What we do for pediatric practices
- Content parents understand and share.Reels and carousels that explain what pediatric therapy looks like, what a first visit feels like and when it's worth asking, written by an OT in plain language.
- Local Facebook community strategy.Parents talk in local groups. We help your practice show up there in a helpful, non-salesy way.
- Google Business Profile, including mobile practices.No office? Home-based or mobile practices can still show up on Google Maps as a service-area business without showing a home address. We set that up and keep it active. Learn how to set up a service-area Google Business Profile.
- Comments and DMs answeredby a trained team member, so a worried parent's message doesn't sit for three days.
- A monthly report in plain language.What worked, what didn't, what we're changing.
- For growing teams:hiring content to help you attract therapists, plus a referral-partner kit for pediatricians, schools and daycares.
Why it works
We've sat on the floor with the kids. Courtney is a licensed OT with 10+ years of clinical experience across pediatric clinics, schools, sensory-based clinics and home health, so we know the difference between a sensory diet and a snack schedule. We also know what parents are scared to ask.
That clinical background is what lets us simplify without getting it wrong.
Results and reviews
- Pediatric practice: 6,200 people reached on Facebook in a month, up from 66 before Social-OT started.
- Mobile speech therapist: 33,000+ views from a local Facebook community group strategy.
Reach and views mean more parents saw your practice. They aren't booked evaluations, and we won't pretend they are.
"Social-OT was very helpful in organizing the ideas about what we do so the public knew how we as therapists could help their children."
"She honestly just cares so much about the quality of her service."
"We're already full. Why market?"
Because waitlists change, therapists leave and new ones need to find you. When a spot opens or you need to hire, a practice parents and therapists already know is the easier one to choose. Visibility is easier to keep than to rebuild.
Want to try it yourself first? Get 20 free fill-in-the-blank captions for therapy practicesQuestions pediatric practice owners ask
How do you market a pediatric therapy practice?
Talk to parents the way they talk, show up where they search and stay consistent. That means plain-language social content, an active Google Business Profile, a presence in local parent groups and fast replies to messages.
Can a mobile or home-based pediatric practice show up on Google Maps?
Yes. A service-area Google Business Profile lets you appear in local results without showing your home address. We set it up with the right category and service area.
Do you work with pediatric OT, speech and PT practices?
Yes, plus multidisciplinary pediatric clinics. Social-OT was founded by an OT and builds every plan around your specialties and your area.
Will this guarantee more evaluations?
No. Nobody can honestly promise that. We make your practice easier for parents to find, understand and trust, and we report what's happening every month in plain language.
What do I need to send you?
Videos and photos you already have. If you don't have any, we give you simple ideas to film, plus a way to send content ideas as quick voice memos between sessions.
Last updated October 31, 2026