Social Media Management for Therapy Practices, Run by a Team That Speaks Therapy
Done-for-you social media for OT, PT, speech, pediatric and multidisciplinary practices, plus OT, PT and SLP course creators. We plan it, create it, post it, answer the comments and tell you what's working, in plain language.
167,000+ content views and 90,000+ people reached for one client. Our longest client has been with us 5 years. Rated 4.6 stars across 13 Google reviews.
Social-OT is a done-for-you social media management agency for established therapy practices, founded by a licensed occupational therapist with 10+ years of clinical experience. We create and post content in your practice's voice, answer comments and DMs, and connect it to your Google Business Profile so it actually helps people find you.
Someone is judging you. Someone is inspired by you. Neither pays your bills.
Posting every day isn't a strategy. Trending audio and prettier templates aren't a strategy either. They're tools.
What works for therapy practices is consistency over months, content that explains what you do in normal-human words, and a profile that sends people somewhere useful. That's what we run for you.
Your three options, honestly
| Do it yourself | General social media manager | Social-OT | |
|---|---|---|---|
| Understands therapy | Yes | Usually not; you explain everything | Yes: founded by a licensed OT |
| Your time each week | Hours | Less, but you rewrite captions | Minimal: send photos, videos or a voice memo |
| Google Business Profile included | If you get to it | Usually not | Yes, on every plan |
| Comments and DMs | You, between patients | Sometimes | Answered by a trained team member (Visibility and Growth) |
| Reporting | Guesswork | Varies | Monthly, in plain language |
| Best for | New practices on a tight budget | Businesses outside healthcare | Established practices ready to hand it off |
What's included
- Strategy first.Built around your specialty, your staff and your market, not a generic content calendar.
- The content engine.Reels, carousels and posts in your practice's voice. We use the videos and photos you already have, and send you simple ideas to film when you don't.
- Posting on Instagram and Facebook,with captions written for each platform.
- Google Business Profile.A one-time setup on Get Noticed; ongoing optimization and local search on Visibility and Growth.
- Comments and DMs answeredby a trained team member.
- Monthly plain-language reporting.What worked, what didn't, what we're changing.
- The idea line.Send a quick voice memo between patients. We turn good ideas into posts and build spin-offs from the ones that perform.
Results and reviews
- 167,000+ content views and 90,000+ people reached for one client
- 48,100 views over 90 days for another client
- A course brand reached nearly 3x more people on Facebook in one month, with zero ad spend
- Our longest client has been with us 5 years, built from zero and fully hands-off the whole time
- Four of the five clients on our results page have been with us two years or more
Views and reach mean people saw the practice. We never count them as patients.
"Before Social-OT, I was spending countless hours creating, posting, and messaging on social media (a task that I was not good at and brought me no joy)."
"Their content structuring is so matched as Courtney herself is an Occupational Therapist."
"Will I lose control of my brand?"
No. Everything we create is built around your voice and your specialties. You're the expert on your practice. We're the ones who show up for it every week, so you don't have to.
Want to keep doing it yourself? Get 20 free fill-in-the-blank captions for therapy practicesQuestions practice owners ask
How many posts a week do you create?
Get Noticed includes 3 posts a week. Visibility and Growth include up to 5 a week, and we adjust based on what's getting results for your practice.
Which platforms do you manage?
Instagram and Facebook, plus your Google Business Profile. We write captions for each platform rather than copying one everywhere.
Do you work with therapists outside OT?
Yes. We work with OT, physical therapy, speech therapy, pediatric and multidisciplinary practices, plus therapist-run courses and coaching businesses.
Do you guarantee new patients?
No. No honest agency can. We make your practice more visible and easier to trust, and we show you what's happening every month in plain language.
How do we get started?
Book a free 15-minute strategy call. If it's a fit, Visibility and Growth start with a kickoff call, and Get Noticed starts with a short form.
Last updated October 31, 2026