Marketing for Speech Therapy Practices, Done for You
You know how to explain articulation to a 4-year-old. Explaining it to Instagram at 9pm is a different job. We run your social media, Google Business Profile and local search so families find your SLP practice.
A mobile speech therapist client earned 33,000+ views from one local Facebook community group strategy. Rated 4.6 stars across 13 Google reviews.
Social-OT is a done-for-you marketing agency for established speech therapy practices, including mobile and home-based SLPs. A licensed OT with 10+ years of clinical experience leads the strategy, so we already speak therapy. We handle your social media, Google Business Profile and local search, written in words parents use, not CPT codes.
Families don't search "speech-language pathology"
They search "is it normal my 2-year-old isn't talking yet."
They ask the mom group whether anyone knows a good speech therapist who does home visits. They read three posts, then message the one that sounded like a real person.
Your marketing should be that real person. Not a stock photo of alphabet blocks.
What we do for speech therapy practices
- Content in parent language.Late talkers, feeding, stuttering, AAC, social communication. We turn what you do into posts parents save and share.
- Local Facebook community strategy.This is how our mobile speech therapist client reached 33,000+ views: showing up helpfully where local parents already talk.
- Google Business Profile for mobile SLPs.Home-visit practices can appear on Google Maps as a service-area business without showing a home address. We set it up and keep it active. See how Google Business Profile works for therapy practices.
- Comments and DMs answeredby a trained team member.
- A monthly report in plain language.What worked, what didn't, what we're changing.
- For growing teams:hiring content, a referral-partner kit for pediatricians and schools, and a lead follow-up system.
Why a therapist-built team is easier
General agencies need a crash course in what an SLP does before they write a single caption. Then they still call it "speech classes."
We start with the clinical understanding and work backward to simple. You send a quick voice memo about something that happened in a session (no names, no identifying details). We turn it into content that sounds like you on a good day.
Results and reviews
- Mobile speech therapist: 33,000+ views from a local Facebook community group strategy.
- Pediatric practice: 6,200 people reached on Facebook in a month, up from 66 before Social-OT started.
Views and reach mean families saw your practice. They aren't booked evaluations, and we won't dress them up as that.
"Before Social-OT, I was spending countless hours creating, posting, and messaging on social media (a task that I was not good at and brought me no joy)."
"She is very professional, creative, and responsive!"
"I'm a solo SLP. Is this overkill?"
Maybe, maybe not. If you're established and your caseload depends on families finding you, being invisible online costs more than you think. If you're still building, start with our free caption swipe file and the Get Noticed plan when you're ready.
Doing it yourself for now? Get 20 free fill-in-the-blank captions for therapy practicesQuestions SLP practice owners ask
How do speech therapists market their practice?
The practices that get found do three things consistently: explain what they do in parent language on social media, keep an active Google Business Profile, and show up in local parent communities. Done-for-you marketing keeps those going without your evenings.
Can a mobile speech therapist show up on Google Maps?
Yes. A service-area Google Business Profile lets a home-visit SLP appear in local results without showing a home address.
Do you understand speech therapy if you're OT-founded?
Yes. Social-OT works with speech therapy practices, and the team builds every plan around your services, your area and the questions your families ask.
Will this guarantee more clients?
No, and anyone who promises that is guessing. We make your practice easier to find and trust, and report what's happening every month in plain language.
What do I have to do?
Share photos and videos you already have, or film the simple ideas we send you. Visibility and Growth start with a kickoff call. Get Noticed starts with a short form.
Last updated October 31, 2026