Marketing for Physical Therapy Practices, Done for You
You can explain a rotator cuff repair to a nervous patient in plain English. Explaining it to Instagram at 9pm is a different job. We run your social media, Google Business Profile and local search so patients find your PT practice first.
Running marketing strategy for 14 therapy businesses. Rated 4.6 stars across 13 Google reviews.
Social-OT is a done-for-you marketing agency for established physical therapy practices, from outpatient orthopedic clinics to mobile and pediatric PT. A licensed OT who still treats patients leads the strategy, so we already speak therapy. We handle your social media, Google Business Profile and local search, written in words patients use, not billing codes.
Patients don't search "physical therapy"
They search "knee still hurts 6 weeks after surgery." They ask a friend who fixed their back. They check Google Maps for whoever's closest with good reviews.
Your marketing should answer the question they're actually asking.
What we do for PT practices
- Content patients understand.Post-op recovery, back pain, sports injuries and what a first visit looks like, in plain language.
- Google Business Profile and local search.So you're the clinic that shows up when someone searches for physical therapy near them. See how Google Business Profile works for therapy practices.
- Comments and DMs answeredby a trained team member.
- A monthly report in plain language.What worked, what didn't, what we're changing.
- For growing teams:hiring content, a referral-partner kit for physicians and surgeons, and a lead follow-up system.
Why a therapist-built team is easier
General agencies need a crash course in what a PT does. Then they still post a stock photo of someone stretching on a beach.
We start with the clinical side and work back to simple. Send a quick voice memo between patients (no names, no identifying details) and we turn it into content that sounds like you on a good day.
Results and reviews
- 167,000+ content views and 90,000+ people reached for one client.
- 48,100 views over 90 days for another client.
- Our longest client has been with us 5 years.
Views and reach mean people saw your practice. They aren't booked evaluations, and we won't pretend they are.
"Having someone with an OT background makes the process seamless!"
"Before Social-OT, I was spending countless hours creating, posting, and messaging on social media (a task that I was not good at and brought me no joy)."
"We get most patients from physician referrals. Why market?"
Because patients still Google you after the referral, and they pick the clinic that looks established. A strong online presence also helps when you're hiring.
Doing it yourself for now? Get 20 free fill-in-the-blank captions for therapy practicesQuestions PT practice owners ask
How do physical therapy practices get more patients online?
An active Google Business Profile, content that answers patient questions in plain language, and consistent posting. Done-for-you marketing keeps all three going without your evenings.
Do you work with PT practices if you're OT-founded?
Yes. We build every plan around your services, your area and the questions your patients ask.
Will this guarantee more patients?
No, and anyone who promises that is guessing. We make your practice easier to find and trust, and report what's happening every month in plain language.
What do I have to do?
Share photos and videos you already have, or film the simple ideas we send you. Visibility and Growth start with a kickoff call.
Last updated November 1, 2026